The Alnico V pickup was designed in 1952 by Seth Lover and Walt Fuller for Gibson to succeed the P-90 pickup on several of Gibson's distinguished archtop jazz hollowbodies, most famously the L5 CES, ES-5, and Byrdland guitars. Similar to the P-90 in appearance, the Alnico V is easily recognized by its distinctive rectangular pole pieces. It gets its name from the stronger Alnico V magnets, while each coil has 10,000 turns of 42-gauge wire to achieve its clear, round, ringing sound. It made its debut on a solidbody Gibson in the Fretless Wonder of 1954; the Les Paul Custom, or Black Beauty.
